Welcome to Agritech Business Insights—a fresh video series that reveals the strategies behind New Zealand’s most forward-thinking agritech companies. This series dives deep into the motivations that drive industry leaders toward global growth, sharing valuable lessons they’ve learned on their journeys.
In our first episode, we spotlight MADCAP, a powerful software platform trusted by six of the world’s largest dairy companies and cooperatives. Operating in 28 countries, MADCAP impacts over 200,000 farms and processes more than 160 billion pounds of milk, generating over $40 billion in annual payments.
Here are key highlights from our discussion:
- 4:20 – MADCAP’s journey from New Zealand to a global market, leveraging innovative technology.
- 6:00 – The pivotal moment Nestlé expanded MADCAP from a single site to global operations.
- 8:00 – How New Zealand roots fueled MADCAP’s global success.
- 14:45 – Insights into the New Zealand dairy industry, widely regarded as the most advanced worldwide.
- 19:00 – Common challenges CEOs face when scaling internationally.
- 21:45 – MADCAP’s “secret sauce” for success: nailing the basics from day one.
- 27:00 – The future of MADCAP and its next steps in global expansion.
Why Watch?
For anyone involved in agritech—whether in New Zealand or internationally—this series provides essential insights on scaling local innovation globally. MADCAP’s story demonstrates that with the right approach, New Zealand doesn’t just participate in the global agritech landscape; it leads the way.
Don’t miss this opportunity to hear directly from a leader in the dairy industry. Watch the full video to uncover how to transform local success into a global phenomenon.
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