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Last Thursday, at Agritech Unleashed, I had the pleasure to introduce the New Zealand Agritech Story. It was great to be able to finally share it in public.

This major initiative has been a joint venture between Agritech New Zealand and New Zealand Trade & Enterprise (NZTE). Over the past six months, we have been organising workshops, preparing insights both onshore and offshore, and working with industry and government agency partners to identify our sector’s core strengths & values.

This video is just part of the story. It talks about ‘Powered by Place’ and our special kaitiaki; the concept of guardianship, for the sky, the sea, and the land. It talks about that real connection that connects farmers, growers and innovators with our environment.

It talks about New Zealand values and the role that our innovation and agri technology has to play. Not just to produce high quality food and fibre, but in a way that protects and sustains our environment. It’s a value that we want to share with the rest of the world.

Please feel free to share the video and provide us with your feedback. Our intention over the coming months is to continue to build out the story with case studies and other relevant collateral.

At Agritech Unleashed, I said to the many agritech companies attending the event that this was not our story; it was yours. As we build up our asset base of videos, images & stories, I would ask all New Zealand agritech companies to feel free to use these materials to promote your products, your services and your mission.

At Agritech New Zealand, we look forward to continuing to work with NZTE as the story builds. To Kenny & Neil, in particular, great work. The red carpet though has been rolled up and the bunting put away. It’s now time to kick on!