Innovative AgriTech offers enormous potential for the New Zealand economy says, NZTech CEO and Agritech New Zealand Chair, Graeme Muller. 

Graeme was one of 30 New Zealand delegates attending the Silicon Valley Forum AgriTech immersion programme in San Jose, California.    

Speaking to RNZ’s Midday Rural News last week from California, he said AgriTech is potentially New Zealand’s biggest opportunity for the future. 
He explains why here.

Historically, the global agricultural industry has been slow in its uptake of technology, but this is changing as it looks to innovate and solve significant problems.  These include rising labour shortages, environmental pressures, adverse weather events and feeding a global 10 billion population by 2050.On return to New Zealand, Muller said closer Californian ties are crucial to help produce a thriving economy. 

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Where to next? As those of you who might have read these blog posts before will know, Agritech New Zealand signed two important Strategic Partnership Agreements last week; one with North America’s largest growers of fresh produce, Western Growers and one with Farm2050, the global consortium of leading agri-focused venture firms and major agribusinesses.

Presenting the New Zealand agritech story in a compelling and coherent way was an important backdrop to those discussions. As a country renowned for its high quality agricultural produce and wide-ranging and sophisticated farming systems, it’s important that we understand how to tell and share our agritech story.

As New Zealand’s agritech sector continues to reach out to international markets, it’s therefore great to acknowledge that this work has been recognised by government. Right now, NZTech is working with the team at NZTE and New Zealand Story to help curate the message. Agritech New Zealand is aligning itself to this work and we are encouraging others in the sector to do the same.

In San Jose, the theme of the New Zealand panel presentation at last Thursday’s conference was ‘How can NZ agritech help feed the world’. So much of our domestic focus is on producing high quality food to feed 40 million people around the world, we sometimes forget that this accounts for only around 0.5% of the global population. Our tech however can help other nations increase the production of their food needs in much more sustainable ways. By doing so, not only do we increase New Zealand’s agritech export sales, we also help the world feed the remaining 99.5%.

This was the message that resonated at the conference. By focusing on the really big picture, the delegates from many countries recognised our point of difference. Nicky Molloy from Callaghan Innovation talked about Kaitiaki, ‘we are guardians of people, place & planet’. The kiwi panel talked about Ingenuity, ‘Challenging the status quo with original and bold solutions’ and Integrity, ‘We come from a good place. We say what we do’. New Zealand’s delegation stood tall and proud in San Jose. The world saw and understood. It’s now time to press ahead with Āwhina ki te whangai i te ao.  

It’s time for our tech to ‘help feed the world’.

Earlier this week, I returned from the 2018 Silicon Valley AgTech Immersion Program where I was joined by more than 30 other kiwi agritech innovators, researchers and investors. We spent four days visiting farms, agritech hubs and learning about the significant challenges that US agriculture faces. A key takeaway from last week’s program was that New Zealand agritech competes with the best. This was confirmed during our delegation’s debrief; we had seen very little that we had not experienced at home.  

While in California, Agritech New Zealand signed two major Strategic Partnership Agreements.  The first with Western Growers, North America’s largest producer of fresh produce (vegetables, fruit and organics). The second with Farm2050, a collective of the world’s largest agritech focused venture funds and agribusinesses. Although these agreements are not directly connected, their outcomes certainly are! They provide New Zealand agritech businesses looking to enter the vast US market with;

• access to globally connected capital through the visibility generated by the Farm2050 collective.
• access to a ‘landing pad’ at the Western Growers Technology & Innovation Center in Salinas.
• access to farms, ranches and orchards across the USA.
• access to major potential agribusiness partners to trial or license New Zealand agritech.

Later this month, I am meeting Ministers Damien O’Connor and David Parker to discuss how Government can help support and facilitate the opportunities that these agreements generate. To further share the benefits of these agreements with our ecosystem, we are planning a roadshow throughout New Zealand during spring. Event dates will be posted on our relaunched website soon.

Closer to home, I have joined the steering committee for AgriFutures Australia’s conference, evokeAG , 19-20 February, 2019 in Melbourne. The event is being positioned as a Trans-Tasman initiative and a number of New Zealand speakers and presenters are expected to take part.  Watch this space for more information!

Locally, Agritech New Zealand has been fulfilling its mandate to bring together ‘everyone and everything’ in the country’s rapidly growing agritech community. Representatives from PAANZ, the Sprout Accelerator, Blinc (formerly known as the Lincoln Hub) and NZTE have joined the organisation’s Executive Council. View its full membership here.

Building a strong and globally competitive New Zealand agritech sector remains a core driver of this organisation.  The new agreements are testament to that and over the coming weeks I expect to be able to announce more major initiatives.  This is a fantastic time to be part of our primary and tech industries. By working together, I firmly believe we can make a difference.

Ngā mihi

Peter Wren-Hilton
Executive Director

Canterbury Tech Summit – Next week!

Upstarters – Share our tech story

Early bird tickets are now available for evokeAG , 19-20 February, 2019 in Melbourne. Conversations include AgData, AI, food provenance, robotic farming, new value chains and more.  Learn more.

Watch Hank Giclas, Senior Vice President, Science, Technology and Strategic Planning at Western Growers discuss New Zealand agritech.

Discover the practical applications of Blockchain technology. Blockworks is 12 October in Auckland.

Join the New Zealand Cyber Security Summit on 18 October in Wellington for more on fighting the next generation of cyber attack.

Attend NZTE’s Export Essentials Workshops, held throughout New Zealand until November.  Learn how to select a market, find channel partners, create a unique value proposition and plan successful market entry.

Complete the New Zealand IoT Alliance’s survey here to help create a clear IoT device certification pathway.  Also, help local tech companies grow by completing the2018 Market Measures survey.

Save these 2019 event dates; Tech Marketers conference on 28 February, AI-Day on 28 March and Techweek 20-26 May.

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On Friday, I signed a Partnership Agreement with Farm2050, a collective of major global venture firms and agribusinesses dedicated to supporting innovation in Agtech.

New Zealand has become Farm2050’s first ‘Country Partner’.

The Agreement was signed on the final day of this year’s Silicon Valley AgTech Immersion Program. I was joined at the signing by the NZ Ambassador to the US, Tim Groser & NZTech CEO, Graeme Muller. The co-signatories from Farm2050 were Arama Kukutai of Finistere Ventures & Dror Berman of Innovation Endeavors.

This is a big deal for New Zealand’s agritech sector. The Farm2050 initiative was established at the back-end of 2014 by Google Chair, Eric Schmidt, and his investment vehicle, Innovation Endeavors. It provides emerging and established New Zealand agritech businesses with the opportunity to engage with major global agribusinesses such as Bayer Crop Science, Corteva Agriscience, Mars & PepsiCo on significant new innovation-driven initiatives. These activities will increase the visibility of emerging New Zealand agritech businesses seeking capital to scale to Farm2050’s venture partners who include Finistere Ventures, Innovation Endeavors, Syngenta Ventures, Fall Line Capital, S2G Ventures & Rabobank.

Agritech New Zealand has been tasked to drive the Partnership. In discussions with Farm2050 partners over the past few months, we have identified a number of areas of potential significant value to our agritech sector. I have made a commitment that New Zealand will not only meet the Farm2050 collective’s initial expectations: It is my intention that we smash them.

The significance of the Farm2050 Country Partnership was enhanced by the signing of the Western Growers Strategic Partnership Agreement on Wednesday. This provides emerging New Zealand agritech businesses with access to not only the Western Growers Technology & Innovation Center in Salinas, but also to farmer and grower members across the States.

Whilst these two Agreements are not directly connected, their outcomes are. They provide New Zealand agritech businesses looking to enter the vast US market with;

• Access to globally connected capital through the visibility generated by the Farm2050 collective
• Access to a ‘landing pad’ at the Western Growers facility in Salinas
• Access to farms, ranches & orchards across the States
• Access to major potential agribusiness partners to trial or license our tech

What then next?

I fly back to New Zealand tonight and our Executive Council will begin to immediately socialise the opportunity within the wider New Zealand agritech community.

We are setting up a nationwide roadshow in the Spring where we will explain the opportunity and its potential outcomes for the sector. Details of the roadshow will appear on this website in the next few days.

In summary: I cannot remember a time when there has been such an opportunity for New Zealand’s agritech sector to scale in the global market. It’s an opportunity that I personally intend to drive home.

I’m delighted to able to announce that Agritech New Zealand has signed a significant MOU with Western Growers, the largest producers of fresh produce in North America.

The agreement addresses some of the significant challenges that New Zealand agritech companies have faced when entering the US market. Where to land? Who to speak to? How to validate tech in-market and on-farm? This Agreement answers these questions.

Today, the 30+ New Zealand delegates attending the 2018 Silicon Valley AgTech Immersion Program & Conference are visiting the Western Growers Technology & Innovation Center in Salinas. It’s a place I have been visiting regularly over the past three years as the relationship with Western Growers has grown. Several of the delegates today are already discussing how their businesses and entities can leverage the Agreement to establish a more formal presence within the US market.

Yesterday, we visited Fresno and the Central Valley here in Northern California. We saw at first hand the scale of the region’s agricultural sector. We also experienced some of its challenges: Water, labor & lack of automation. These are challenges that New Zealand’s agritech sector players are uniquely qualified to address.

This is not a one-way agreement. It includes a provision to enable US-based agritech businesses to establish a presence in New Zealand to continue R&D during the northern hemisphere ‘off-season’. This is designed to enable two-way tech transfer between both countries.

Most programs of this type end after a week and everyone heads home to ‘business as usual’. For the delegates in Salinas today, the signing of this agreement has changed all that. This is the start of an exciting new journey and a significant opportunity that Agritech New Zealand will share with the rest of the country’s agritech sector on our return to Aotearoa.

The Media Release in full:

SALINAS, CA, USA (30 September 2018) – Western Growers (WG) has formalized a new strategic partnership with Agritech New Zealand to strengthen, share and accelerate the development of agricultural technologies, as well as help businesses in both countries access U.S. and New Zealand agriculture markets.

“We are currently facing a myriad of issues that are severely impacting agriculture and the production of food globally,” said Hank Giclas, Western Growers’ senior vice president, strategic planning, science & technology. “Building a two-way bridge for agricultural technology will result in international collaboration where we can create, transfer and share knowledge and experiences about new technologies that can help solve the industry’s most pressing issues.”

The signed Memorandum of Understanding (MOU) establishes a business relationship focused on providing in-market support for agtech companies in New Zealand. It also opens doors for New Zealand agtech companies to enter the U.S. market via WG’s Center for Innovation & Technology (WGCIT) in Salinas, California, and for U.S.-based agtech startups to access the New Zealand market and opportunities.

“Connecting our agriculture innovation ecosystems will benefit innovators, growers, investors, regulators, researchers and public stakeholders not only in our two countries, but around the globe,” said Peter Wren-Hilton, executive director at Agritech New Zealand. “We are excited to embark on this new partnership to foster economic growth in the U.S. and New Zealand through international connections and missions.”

The WGCIT provides a co-working space that offers agtech start-up companies access to training and mentorship; monthly seminars; regularly scheduled events; and exclusive events with WG members – specialty crop farmers in Arizona, California, Colorado and New Mexico. As part of the MOU, the community that Agritech New Zealand serves will now have access to WGCIT offerings. Additionally, the WGCIT will work with Agritech New Zealand to evaluate opportunities to conduct R&D trials with potential New Zealand partners during the Northern Hemisphere off season.

About Western Growers:
Founded in 1926, Western Growers represents local and regional family farmers growing fresh produce in Arizona, California, Colorado and New Mexico. Our members and their workers provide over half the nation’s fresh fruits, vegetables and tree nuts, including nearly half of America’s fresh organic produce. In December 2015, WG opened an agtech incubator—the Western Growers Center for Innovation & Technology—in Salinas, California to provide startups with the resources and mentoring needed to get their companies and technologies up and running. The Center now houses 47 startups. Connect with and learn more about Western Growers on our Twitter and Facebook.

About Agritech New Zealand:
Launched in 2018, Agritech New Zealand is a purpose driven, membership funded organization whose members share a passion for the opportunities that agritech can generate. Agritech New Zealand connects innovators, investors, regulators, researchers and interested public.  It promotes opportunities and challenges raised by agritech.  Agritech New Zealand advances the ecosystem through advocacy, collaboration, innovation, talent and economic growth through international connections and missions.  

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A couple of weeks ago, John Harvey, Managing Director of AgriFutures Australia, spent a week in New Zealand. The visit was designed to provide John with a better insight into New Zealand’s rapidly evolving agritech ecosystem.

I had the pleasure of spending 36 hours with John as we visited agritech companies in the Bay of Plenty & the Waikato. It was not AgriFutures first visit to NZ. That had happened in May when the organisation attended both the ’10 billion mouths’ conference in Tauranga and the formal launch dinner for Agritech New Zealand.

The opportunity for increasing collaboration with Australia’s agritech community has been on my radar for some time. When I am in London, San Francisco (tomorrow) or New York, New Zealand & Australia tend to get bundled together. It’s time that this was recognised by our respective governments. Similar sized economies in other parts of the world have understood the value of regional collaboration for years.

As an example, on Thursday I am meeting the founder of Silicon Vikings, the collaborative network that has brought the Scandinavian nations together to create much more significant, collective impact in Silicon Valley. If New Zealand & Australia’s agritech sectors want to generate that same regional dynamic, then greater collaboration is a key metric going forward.

Yesterday, I took my first step on this journey. Following John’s visit to New Zealand, AgriFutures invited me to join the Steering Committee for their major agritech conference in 2019: evokeAG. It takes place on 19-20 February in Melbourne.

On yesterday’s conference call, we were joined by the other Steering Committee members: Agthentic, AgFunder, Austrade, CSIRO, KPMG & Sprout X. We discussed some of the logistics around the conference and how New Zealand’s agritech community could be fully engaged. This opportunity is real. Whilst evokeAG was primarily established to promote the Australian agritech and foodtech sectors, its success depends very much on how it can be positioned as a regional story. This in my view adds significant value to its purpose. It is critical to attract targeted international delegations from Europe, North America, LATAM & Asia. It’s also hugely important for the region’s wider agritech ecosystem as it seeks to scale and generate more visibility on the global stage.

Opportunities for New Zealand’s agritech sector include:

• Showcasing the latest research and development across agriculture and food coming from Australia & New Zealand
• Start-up Alley – to showcase New Zealand start-up and early stage businesses to an international audience
• Providing a platform and stage for a number of kiwi thought leaders in the agribusiness space to share their knowledge
• Creating new opportunities for New Zealand agritech businesses to better understand and be better prepared for entry into the Australian market
• Attracting emerging agritech and food tech solutions for deployment into Australia & New Zealand

Tomorrow, I fly out to San Francisco. Reaching out to the global agritech ecosystem is a demonstration of the maturity and place in which New Zealand’s own agritech sector now occupies. I’m reminded of the ’10 billion mouths’ conference theme: ‘New Zealand’s agritech sector is #GoodForTheWorld‘.

Nowhere is that truer, nor more needed, than now.

In less than 3 weeks, 30+ New Zealand agritech delegates will be joining the 2018 Silicon Valley AgTech Immersion Program & Conference. This will be the third year that Wharf42 has helped facilitate the event, together with our partners Silicon Valley Forum, Callaghan Innovation & NZTE.

When we first embarked on developing the program back in 2015, we could not have envisaged just how significant the long-term impact would be on New Zealand’s emerging agritech sector. The economic ($$’s) return through increased cross-border trade is now being measured in the US$ multi-millions, with at least five of the original cohort of early stage companies now having an established presence in North America.

Later this month, a host of new faces and companies will be joining this journey. Welcome then: AgFirst Consultants, AGMARDT, AgResearch, AgriSmart, Agritech New Zealand, Autogrow, Blinc, Blockbit, Callaghan Innovation, Giltrap Engineering, Hop Revolution, IXOM, Jenkins Freshpac Systems, Marlborough Garlic, Miro Trading, Next Farm, NZTE, NZ Tech, NZVIF, Paysource, Plant & Food Research, Robotics Plus, Seeka, Sprout, Thelning Design, Trimax and Zespri. What an amazing cross-section of New Zealand’s world-leading agritech science & research capability joining forces with a number of the country’s most exciting, emerging agritech businesses, to meet and engage with Silicon Valley’s vast agtech ecosystem. We are absolutely stoked.

Last week, the delegation spent a day at the Waikato Innovation Park for a pre-program briefing. We heard from past delegates including Steve Saunders (Robotics Plus), Matt Flowerday (GPS-it) & Darryn Keiller (Autogrow) about their experiences of previous programs and where this experience has taken them since. We were also joined by representatives from NZ Story & NZVIF as we prepped the team on what to expect from, and how to prepare for, the week ahead. I think its fair to say that the delegation is pretty well pumped, locked and ready to go.

For me personally, this will be another opportunity to connect with a number of now established friends in the wider San Francisco Bay area’s agritech community. And this provides some glimpse to where history is about to be made. To build on the value that these successive programs have developed, we need to establish a more permanent set of bridges that connect New Zealand’s agritech businesses with the capital, networks and in-market farm access necessary to help scale our sector. Building those bridges and developing these connections has been a priority of several folk over the past 12 months and I expect to be able to share some of the results of that work when I report back from San Francisco later this month.

These are exciting times for New Zealand agritech. As the global demand for more food grows, we are well placed to provide the knowledge, the products and the services to help make that happen. This month’s Silicon Valley Immersion Program and Conference is just one more step in that direction. What happens over the next few months could well determine just where New Zealand sits in this global industry in the years ahead.