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Monday, July 5th, 2021

Adoption of technology by end users underpins every agritech business’ existence.

While great work which has been completed within subsectors of the Primary Industry or by companies with their end users, there is a lack of visibility of the relative adoption of technology, how these change over time and, importantly, what can be done to affect it over time.

AgriTechNZ in association with key industry partners have commenced a longitudinal study focused on resolving these issues. The work will support existing sub-sector research whilst enabling partners to leverage insights into their digital road maps and/or outreach programmes.   

Following an RFP, we have appointed insights agency, Research First as the delivery partner for the survey. Research First brings extensive experience in designing and delivering longitudinal studies within the rural sector and is highly regarded for its skill in using data to inform strategic thinking.

The project aims will provide visibility into the maturity of the practices within different primary industry sectors, the value that precision practices provide along with the drivers of adoption of digital tools and how these change over time.

We are in the process of designing the survey with input from our industry partners.

Industry partners will have access to detailed responses from the survey, providing  valuable insights digital adoption as it relates to their sector. This will greatly assist them in defining their digital and outreach strategies.

Our core industry partners are;

We are working closely with the Agritech ITP to ensure that the measurements can help the measure the ITP’s effectiveness.

If you would like to know more or become a partner, please reach out to

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