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TAURANGA; 11 JUNE 2019: New Zealand’s leading independent organisations promoting the adoption and development of agri-technology – Agritech New Zealand ( and the Precision Agriculture Association of New Zealand ( are in discussions regarding a merger to form a single entity representing the entire agritech ecosystem in Aotearoa.

Since 2012, the Precision Agriculture Association of New Zealand has supported on-farm adoption of new technology through hosting field events, workshops and conferences around New Zealand. In the last year, Agritech New Zealand has raised the profile of New Zealand’s agritech strengths internationally and has attracted new capital investment and government policy focus.

Bringing together the real-world experiences of farmers and growers working to adopt new technology in their business, with a strong focus on supporting investment in, and development of, new agri-technology to improve primary production, would be a potent combination.

The executive committees of both organisations are excited at the potential to create a unified approach in the development and application of new high-tech capabilities for agriculture. They look forward to defining mutually agreeable terms for a merger that reflect the best interests of the existing members of each organisation.

Media contact details;

Roger Robson-Williams; Chair of the Precision Agriculture Association of New Zealand: 021 926210

Peter Wren-Hilton, Executive Director of Agritech New Zealand: 021 791120