Agritech Logo

Tēnā koutou

I’m delighted to let you know that the New Zealand Agritech Story will be launched on Monday in NZ, and in Ireland as part of the Irish Plough. The Story is a key component of the wider initiative to accelerate the growth of the Agritech sector for NZ (part of the ‘Industry Transformation Plans’ that MBIE is leading).

Our opening lines of the media release are:

New Zealand has a new story to tell, one that highlights the nation’s ingenuity, development of cutting-edge technology, and care for its people and place.

The New Zealand Agritech Story provides a compelling way of promoting New Zealand’s agricultural technology internationally, to build awareness and preference for New Zealand solutions and ultimately help more New Zealand agritech businesses succeed on the world stage.

The central theme of the story is Powered by Place. All the materials will be housed on the website, which is linked to Agritech New Zealand’s main website. There is more to the work than just a video (although there is an excellent video as part of the toolkit!) – we also have case study material, facts and figures, speech notes, pitch decks and more.

We are looking to launch the story on morning TV this week, and will follow this with a media release, a story on the NZTE website, social-media campaign, and support from across NZ Inc through their many newsletters. As mentioned, it will also be launched internationally, with the NZ Delegation at the Irish Ploughing Competition (Europe’s largest agricultural show) featuring it as part of the NZ presence there.

This has been six months of exhaustive work. A project team included representatives from industry body Agritech New Zealand, the NZ Story group, from across the agritech ecosystem and government. The overall narrative and messages were informed by a series of industry workshops in Auckland, Hamilton, Tauranga, Palmerston North and Lincoln, involving around 300 representatives from across the sector.  

Consulting firm Deloitte also conducted offshore market insights research on current perceptions of New Zealand agritech by key industry stakeholders in priority markets – the United States, United Kingdom and Ireland. Their report is available as part of this toolkit.

We should be very proud of the work done by our teams have done, working in partnership with the Industry – this is an outstanding, innovative marketing campaign, and feedback from early previews are excellent. One industry veteran described it as brilliantly capturing the way he felt about the industry: ‘it brought a tear to my eye’.

Ngā mihi o te wiki o te reo Māori