Farmers in control of farm data

With all the conversations about data-driven agriculture, and the use of farm data to support claims about regenerative agriculture and climate change, one voice has sometimes been conspicuous by its absence?

Where do farmers, and farming companies, stand on data sovereignty and control of data about their business? How can they direct it where they need to avoid duplication of effort?

This webinar explores why farmers need to control data about their business, what their priorities might be, and how agritech organisations are trying to meet those needs.