The adoption of new technology and products among specialty crops and dairy farms in the United States has been slower than expected even as investments in the AgTech space has seen historic gains.
Farmers are being inundated with technology promising better yields, better data and better farms. There are many examples of companies offering a partial solution that doesn’t fulfil the value proposition promised or a product that hasn’t meet the needs of the customer.
With the necessity to build trust with the customer and the limited availability of time for a farmer to validate your claims, how can a company “cross the chasm” for their technology to enter mainstream in US agriculture?
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Allan Fetters Principal Consultant | AGceleration Advisory Service