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AGRITECH VOICE: Diving into the Digital Adoption


October 19, 2022

11:00 am - 12:00 pm



How to register

Cost: Free

Please join our exclusive members-only webinar as we dive into the newly published Digital Adoption in Primary Industries report.

Our panel discussion will explore the key research findings and insights.  We’ll also discuss potential solutions and opportunities to shift the technology dial.

Join AgriTechNZ’s Brendan O’Connell and our research partner, Research First’s Liz Morley for this interactive event.  More panellists to be announced.

There will be an opportunity for members to question our panellists and share their perspectives. This will be followed by an update on AgriTechNZ’s other projects.

This webinar will be recorded and shared with members who are unable to attend.  We encourage everyone to submit questions ahead of the event or on the day. We look forward to hearing your views on digital adoption and how it can support primary industry businesses.

Event Details:

Date: Wednesday 19 October

Time: 11:00am – 12:00pm

Event Type: Online

Cost: FREE

Please note this is a members-only event.

Not a member? Please consider joining AgriTechNZ.

Event Recording:


Brendan O'Connell - CEO - AgriTechNZ
Brendan is Chief Executive of AgriTech New Zealand, which is an independent membership organisation connecting innovators, investors, regulators, researchers and practitioners. He has been involved in technical, commercial and leadership aspects of product innovation at a senior executive level for several international businesses. He has worked in several industries including bio-medical, telecoms, marine/consumer electronics and agritech. He has led product development teams in NZ, Australia, the UK, Europe and the US. He likes to open doors, connect businesses with the right people, and provide them with context and insights to identify opportunities they might not have considered themselves. Over the last 15 years of work in the agritech sector, Brendan has developed a strong affinity with the primary sector: its people and its purpose. He is particularly interested in the role of technology in protecting, unlocking and amplifying value from primary produce.
Liz Morley - Insights Lead - Research First
Liz is Research First’s insights lead for the rural sector. Her technical skills have been honed through a career on both sides of insight delivery; her focus is fundamentally on embedding the link between research and application. Liz’s experience in building strong relationships across all project stages from scoping to design, through delivery to implementation of insights, guarantees that information needs are met whilst balancing budgets, business plans and organisational implications. Prior to moving to New Zealand in 2010, Liz was leading research teams within the UK’s central government. She is now based in Wānaka for Research First with a focus on working with organisations and communities to facilitate positive change in the rural space.
Mat Hocken - Chairman - Rural Innovation Lab
Mat Hocken is a farmer in the Manawatu, where he manages a fourth-generation family farm. Mat is Chairman of the Rural Innovation Lab. An initiative founded by farmers and growers in the Manawatu-Whanganui Region with Massey University, Microsoft and the Factory to help address the challenges facing agriculture and food today. He won a Nuffield international scholarship in 2017 and focussed his studies on innovation in agriculture. He won the Rabobank Emerging Leader award in 2019. Mat holds Board positions in a number of organisations in agriculture, horticulture, trade and education. He worked for five years in Brussels on EU policy and four years in Sydney for EFIC, an Australian Federal Government agency.  He studied law and commerce at Canterbury University and was admitted to the Bar as a barrister and solicitor. Following his undergraduate studies Mat completed a Masters at Cambridge University, UK in politics. Mat has represented New Zealand at age grade level in rugby and played for the Belgium national team.