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AGRITECH VOICE: Diving into the Digital Adoption


October 19

11:00 am - 12:00 pm



How to register

Cost: Free

Please join our exclusive members-only webinar as we dive into the newly published Digital Adoption in Primary Industries report.

Our panel discussion will explore the key research findings and insights.  We’ll also discuss potential solutions and opportunities to shift the technology dial.

Join AgriTechNZ’s Brendan O’Connell and our research partner, Research First’s Liz Morley for this interactive event.  More panellists to be announced.

There will be an opportunity for members to question our panellists and share their perspectives. This will be followed by an update on AgriTechNZ’s other projects.

This webinar will be recorded and shared with members who are unable to attend.  We encourage everyone to submit questions ahead of the event or on the day. We look forward to hearing your views on digital adoption and how it can support primary industry businesses.

Event Details:

Date: Wednesday 19 October

Time: 11:00am – 12:00pm

Event Type: Online

Cost: FREE

Please note this is a members-only event.

Not a member? Please consider joining AgriTechNZ.


Brendan O'Connell - CEO - AgriTechNZ
Brendan is Chief Executive of AgriTech New Zealand, which is an independent membership organisation connecting innovators, investors, regulators, researchers and practitioners. He has been involved in technical, commercial and leadership aspects of product innovation at a senior executive level for several international businesses. He has worked in several industries including bio-medical, telecoms, marine/consumer electronics and agritech. He has led product development teams in NZ, Australia, the UK, Europe and the US. He likes to open doors, connect businesses with the right people, and provide them with context and insights to identify opportunities they might not have considered themselves. Over the last 15 years of work in the agritech sector, Brendan has developed a strong affinity with the primary sector: its people and its purpose. He is particularly interested in the role of technology in protecting, unlocking and amplifying value from primary produce.
Liz Morley - Insights Lead - Research First
Liz is Research First’s insights lead for the rural sector. Her technical skills have been honed through a career on both sides of insight delivery; her focus is fundamentally on embedding the link between research and application. Liz’s experience in building strong relationships across all project stages from scoping to design, through delivery to implementation of insights, guarantees that information needs are met whilst balancing budgets, business plans and organisational implications. Prior to moving to New Zealand in 2010, Liz was leading research teams within the UK’s central government. She is now based in Wānaka for Research First with a focus on working with organisations and communities to facilitate positive change in the rural space.