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New Zealand becomes first Farm2050 ‘Country Partner’

Thursday, September 13th, 2018

Farm2050 sign first ‘Country Partner’ agreement with Agritech New Zealand to address the need for increased sustainable food production worldwide  

AUCKLAND, NEW ZEALAND (3 September 2018) – New Zealand has signed a new strategic partnership with global initiative, Farm2050, to accelerate the development of sustainable agricultural technologies to support the need to feed 10 billion people by 2050.

“The world’s population is growing at an exponential rate,” said Peter Wren-Hilton, Agritech New Zealand Executive Director. “This requires increasing current global food production levels by 70%. Against a background of more extreme weather events, changing land use and environmental stress, innovation and technology are going to play a central role in addressing this need. Given its deep agricultural domain knowledge and developed agritech sector, New Zealand is well placed to support the world’s primary sector meet this target.”

The Agreement establishes a business relationship focused on providing New Zealand agritech companies with improved access to connected capital, the ability to conduct offshore farm trials to validate their technology and the opportunity to collaborate with other partners in the Farm2050 collective. It is designed to rapidly scale the impact of New Zealand’s agritech sector in the global market.

Through Farm2050, we have helped evaluate and assist hundreds of AgTech startups around the world gain access to capital, talent, customers, and industry partners”, said Arama Kukutai, Managing Director of Finistere Ventures & Farm2050 Partner. “As we continue forging ahead, we have put together a world-class list of industry partners to help us to identify and to solve the key challenges facing agriculture. Being a partner offers: access to early stage and promising technologies, the opportunity to help define the standard of the future connected farm, new M&A and business development pipelines, PR and marketing opportunities, farm trials, capital/deal syndication and raising for startups, talent access/secondments, and the opportunity to collaborate with other partners in the collective.”

The Farm2050 ‘Country Partner’ Agreement was signed in San Jose, California during the 2018 Silicon Valley AgTech Immersion Program and Conference. The Agreement was signed by Arama Kukutai of Finistere Ventures and Dror Berman, Founding Partner of Innovation Endeavors, on behalf of Farm2050. Peter Wren-Hilton, Executive Director of Agritech New Zealand signed the Agreement on behalf of New Zealand in the presence of The Honorable Tim Groser, New Zealand’s Ambassador to the United States.

About Farm2050:

Farm2050 was founded to solve the global food challenge.  By the year 2050, the global population will reach 10 billion people, requiring a 70% increase in food production. Doing so will require global partnership. Led by Innovation Endeavors and Finistere Ventures, Farm2050 brings together researchers, farmers, manufacturers, distributors, policy makers and investors to support startups leveraging cutting-edge technology to generate abundant, affordable, nutritious food. For more information, visit

About Agritech New Zealand:

Launched in 2018, Agritech New Zealand is a purpose driven, membership funded organization whose members share a passion for the opportunities that agritech can generate. Agritech New Zealand connects innovators, investors, regulators, researchers and interested public.  It promotes opportunities and challenges raised by agritech.  Agritech New Zealand advances the ecosystem through advocacy, collaboration, innovation, talent and economic growth through international connections and missions.   For more information, visit

Posted in General

NZ Agritech is officially recognised by globally connected venture capital

Saturday, September 1st, 2018

On Friday, I signed a Partnership Agreement with Farm2050, a collective of major global venture firms and agribusinesses dedicated to supporting innovation in Agtech.

New Zealand has become Farm2050’s first ‘Country Partner’.

The Agreement was signed on the final day of this year’s Silicon Valley AgTech Immersion Program. I was joined at the signing by the NZ Ambassador to the US, Tim Groser & NZTech CEO, Graeme Muller. The co-signatories from Farm2050 were Arama Kukutai of Finistere Ventures & Dror Berman of Innovation Endeavors.

This is a big deal for New Zealand’s agritech sector. The Farm2050 initiative was established at the back-end of 2014 by Google Chair, Eric Schmidt, and his investment vehicle, Innovation Endeavors. It provides emerging and established New Zealand agritech businesses with the opportunity to engage with major global agribusinesses such as Bayer Crop Science, Corteva Agriscience, Mars & PepsiCo on significant new innovation-driven initiatives. These activities will increase the visibility of emerging New Zealand agritech businesses seeking capital to scale to Farm2050’s venture partners who include Finistere Ventures, Innovation Endeavors, Syngenta Ventures, Fall Line Capital, S2G Ventures & Rabobank.

Agritech New Zealand has been tasked to drive the Partnership. In discussions with Farm2050 partners over the past few months, we have identified a number of areas of potential significant value to our agritech sector. I have made a commitment that New Zealand will not only meet the Farm2050 collective’s initial expectations: It is my intention that we smash them.

The significance of the Farm2050 Country Partnership was enhanced by the signing of the Western Growers Strategic Partnership Agreement on Wednesday. This provides emerging New Zealand agritech businesses with access to not only the Western Growers Technology & Innovation Center in Salinas, but also to farmer and grower members across the States.

Whilst these two Agreements are not directly connected, their outcomes are. They provide New Zealand agritech businesses looking to enter the vast US market with;

  • Access to globally connected capital through the visibility generated by the Farm2050 collective
  • Access to a ‘landing pad’ at the Western Growers facility in Salinas
  • Access to farms, ranches & orchards across the States
  • Access to major potential agribusiness partners to trial or license our tech

What then next?

I fly back to New Zealand tonight and our Executive Council will begin to immediately socialise the opportunity within the wider New Zealand agritech community.

We are setting up a nationwide roadshow in the Spring where we will explain the opportunity and its potential outcomes for the sector. Details of the roadshow will appear on this website in the next few days.

In summary: I cannot remember a time when there has been such an opportunity for New Zealand’s agritech sector to scale in the global market. It’s an opportunity that I personally intend to drive home.

Posted in General