We’re looking forward to having you join us for the Technology Adoption workshop at Agritech Unleashed on 23 October at Lincoln University.
We’re looking forward to having you join us for this hands-on workshop exploring how great product design and product management practices influence technology adoption across agritech.
Why this workshop matters
In agritech, the path from innovation to adoption is rarely straightforward. Success depends not only on what we build, but on how well it fits the realities of farming, growing, and advising.
The way we design, test, and manage products plays a huge role in building trust, creating value, and ensuring that technology actually gets used.
This workshop is designed to dig into that intersection — where product thinking meets practical adoption. Together, we’ll explore how better product management practices can lift adoption outcomes for everyone in the innovation chain.
It builds on the insights and conversations from our Waikato workshop, where farmers, advisors, and innovators shared their experiences and ideas on what helps and hinders adoption.
Below is the link to the insights from the Waikato event.
WORKSHOP SUMMARY – Adoption in Waikato
You’ll be building on their work, adding your own experience and perspective.
This workshop has proudly been sponsored by the great team at Farm Focus. Find out more about them