Welcome to Agritech Business Insights, a new video series designed to unlock the secrets behind the success of New Zealand’s most innovative agritech companies. This isn’t just another series of company promos – it’s an exploration of what drives industry leaders to grow globally and the lessons they’ve learned along the way.
In our inaugural episode, we’re thrilled to feature MADCAP, the software platform trusted by six of the largest dairy companies and cooperatives worldwide. It’s technology operates in 28 countries, impacting over 200,000 farms and processing 160 billion pounds of milk – a figure that translates to over $40 billion in annual payments.
Key moments from our discussion:
- 4:20 – MADCAP’s journey from New Zealand to the rest of the world, leveraging new technology approaches.
- 6:00 – The pivotal moment when Nestle expanded MADCAP’s use from a single site to its wider global operations.
- 8:00 – Why being based in New Zealand hasn’t been a barrier to MADCAP’s global success, and how the company’s roots helped shape its growth.
- 14:45 – Insights into the New Zealand dairy industry, and why it’s considered the most advanced in the world by a significant margin.
- 19:00 – The growing pains every CEO faces when scaling a business internationally.
- 22:00 – MADCAP’s “secret sauce” for success: focusing on getting the basics right from day one.
- 27:00 – A look into the future: What’s next for MADCAP as it continues its global expansion?
Why Watch? For anyone involved in agritech, whether in New Zealand or beyond, this series offers valuable lessons on how to take local innovation and scale it to a global market. MADCAP’s story shows that with the right approach, New Zealand is not just a player in the global agritech space – it’s leading the way.
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