“A core focus area within Technology Adoption”
Why we formed
Technology adoption is shaped as much by the practices of innovators as it is by the decisions of farmers and growers.
Strong product management is a critical lever. It connects real problems to viable solutions, ensures usability and compatibility with farm/orchard/packing systems, and aligns value across farmers, growers, advisors, and technology providers.
We formed this group to lift product management capability across New Zealand agritech as a practical way to improve adoption outcomes at scale.
Purpose
To strengthen product management practices across the agritech sector, enabling the development of solutions that are relevant, trusted, economically sound and well-integrated into farm and advisory systems.
What we will deliver
- A New Zealand-relevant Product Management Maturity Framework
- A baseline view of product capability across agritech organisations
- Agreed metrics to track improvements in product maturity and adoption outcomes over time
- A community of practice for product leaders to share insights, challenges and approaches
- Workshops, tools and conversations that build capability and improve real-world product outcomes