About us

who we are

Integrating agriculture and technology to strengthen New Zealand’s primary sector

Agritech is providing alternatives to traditional farming methods and revolutionising the sector. New innovations can increase productivity gains to maximise profitability for the primary sector, for the benefit of all New Zealanders. Launched in 2018, AgriTech New Zealand is a purpose driven, membership funded organisation whose members share a passion for the opportunities that agritech can generate.

AgriTech New Zealand connects innovators, investors, regulators, researchers and interested public. It promotes opportunities and challenges raised by agritech. AgriTech New Zealand advances the ecosystem through advocacy, collaboration, innovation, talent and economic growth through international connections and missions. It is governed by an Executive Council.

our charter

Setting out the purpose, objectives and operating structure for AgriTech New Zealand.


AgriTech New Zealand has been established as a community under NZTech.

Whilst agriculture and the primary sector remain the largest contributors to New Zealand’s economy, the agritech sector has consistently underperformed in terms of its earnings potential, given the scale of the agriculture and primary sector industries. A group of key industry and government stakeholders met regularly through 2017 and 2018 to identify the key challenges that the sector has faced and the potential opportunities to address these.

AgriTech New Zealand is an association of organisations and individuals that have come together to lead a programme of work, taking a key role in growing our country’s capability to maximise the opportunities enabled by agritech and address any challenges.


During our founding period focus areas included:

  • Global trends and where New Zealand fits in.
  • Roadmap for agritech in New Zealand.
  • Relevant opportunities and challenges across the diverse agritech and enabling technology sectors.
  • Enabling New Zealand agritech to connect with global capital and support offshore market access.
  • Gathering input from AgriTech New Zealand members, government, other groups/communities


AgriTech New Zealand
Charter Download

Our people

Meet the team

Management Team
  • Brendan O’Connell AgriTechNZ CEO
  • Kylie Horomia Community Engagement Manager
  • Andrea Molloy Communications Manager
  • Tim Cutfield Project Manager
  • Vivienne Cooke Project Coordinator
  • Emily Baldey Event Manager
  • Hemangi Sharma Digital Media Specialist
  • Vikki Dong Digital Media Specialist
Executive Council
  • Bridgit Hawkins CropX Chair, AgriTech NZ
  • Sophie Rebbeck Rebbeck Consulting Deputy Chair, AgriTech NZ
  • Graeme Muller NZTech CEO
  • Juliet Ansell Zespri
  • Kylie Horomia WayBeyond
  • Maria Jose Alvarez WNT Ventures
  • Mavis Mullins Rangitane Iwi
  • Matt Flowerday Landkind
  • Mark Begbie PlantTech Research Institute
  • Sarah Adams Gallagher
  • Simon Yarrow Callaghan Innovation