Agritech Story, Powered by Place


The Land talks, we listen.

New Zealanders have a special relationship to the land. We’re kaitiaki, or guardians, caring for people, place and planet, today and for future generations.

In return, the goodness our land gives back nourishes millions of people around the world. This connection to the land inspires our thinking and our agritechnology.  We are Powered by Place.

What makes New Zealand agritech unique?

Watch here


Why do we need to tell our story?

Agritech is vital to the primary industries that underpin New Zealand’s economy.  It plays a pivotal role in helping our farmers achieve higher productivity and better environmental outcomes.  

While New Zealand has a strong reputation globally for its farming expertise, we aren’t widely recognised for our agritech capabilities or the value our technology can deliver for food producers around the world.

A compelling and consistent story about New Zealand agritech will reinforce and maintain strong preference for New Zealand agritech products. 


Share your story

Whether you’re a business, organisation, association or an agency in a position to promote New Zealand’s agritech capabilities to the world, Powered by Place is for you. 

Access the toolkit and view the suite of Story assets.