Baselining Primary Sector Digital Adoption

New Zealand’s farmers have some of the most advanced farming practices in the world, and this project will ensure producers and growers can easily access innovative technologies. 

AgriTechNZ, with the support of industry and government partners, is conducting a pan-sector survey to baseline the adoption of digital technologies.

Why?

Digital agriculture represents a significant opportunity to enhance New Zealand’s primary sector, including economic, environmental, and social outcomes.

Baselining digital adoption in the primary sector will provide powerful insights to on-farm utilisation of digital agricultural practices and the strategies to enable increased benefit from the technologies.

How?

This project will create an independent, pan-sector baseline of current practice in New Zealand. Its purpose is to identify and prioritise stakeholder projects, define success criteria, share best practice and survey for longitudinal insights into changing practices.

A repeatable methodology will enable the project to quantify the impact of initiatives over time.

Survey results will aid the development of outreach programmes and technology.

First results will start to be shared from the end of 2021 with further insights published in early 2022.

Funding – Key Partners

via Sustainable Food and Fibre Futures Fund


Project Team

Research Provider: Research First

Contact Us

info@agritechnz.org.nz