Baselining Primary Sector Digital Adoption

New Zealand’s farmers have some of the most advanced farming practices in the world, and this project will ensure producers and growers can easily access innovative technologies. 

AgriTechNZ, with the support of industry and government partners, is conducting a pan-sector survey to baseline the adoption of digital technologies.


Digital agriculture represents a significant opportunity to enhance New Zealand’s primary sector, including economic, environmental, and social outcomes.

Baselining digital adoption in the primary sector will provide powerful insights to on-farm utilisation of digital agricultural practices and the strategies to enable increased benefit from the technologies.


This project will create an independent, pan-sector baseline of current practice in New Zealand. Its purpose is to identify and prioritise stakeholder projects, define success criteria, share best practice and survey for longitudinal insights into changing practices.

A repeatable methodology will enable the project to quantify the impact of initiatives over time.

Survey results will aid the development of outreach programmes and technology.


The Baseline of Digital Adoption in Primary Industries report was published Tuesday 6 September 2022 and was made freely available to anyone interested in agriculture and technology. If you’d like to access the report CLICK HERE.

Funding – Key Partners

via Sustainable Food and Fibre Futures Fund

Project Team

Research Provider: Research First

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