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How CropX is Transforming Farm Management with Sensors, Big Data, and Analytics

#Digital Innovation Week


Speaker: Eitan Dan, General Manager, CropX NZ, Bridget Hawkins, Chief Sustainability Officer, CropX NZ

CropX combines above-ground data sets with real-time soil data measured by proprietary, in-house-developed soil sensors that transmit the data to a cloud-based platform to be integrated with imaging, weather data, topography and soil texture maps, crop models, and many other data sets. The data is then analyzed by AI-based algorithms to provide insights and automations via the CropX app. With more than 1,200 paying customers and roughly 8,500 installations since its launch in 2017, CropX has demonstrated water savings of over 40% across different crop types, with a 10% yield increase.