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MobileTECH Ag 2020

Brings together 300 technology leaders, innovative developers, early adopters and the next generation of primary industry operators from throughout New Zealand and Australia. MobileTECH is an annual event showcasing the digital technologies transforming the agricultural, horticultural and forestry sectors.

MobileTECH Ag 2020 theme is ‘Thriving on Smart Data’.

The key message from the last couple of years has been the need to better understand and utilise operational data to make smarter business decisions. New digital technologies like artificial intelligence, machine learning, The Internet of Things (IoT) and robotics, are driving massive change within New Zealand’s primary production sector. Our industry leaders are increasingly working alongside agritech companies to develop the tools necessary to compete in both our local and international markets.

The New Zealand agritech sector, which in 2018 exported $1.4 billion worth of agritech products, is expecting substantial growth in 2019 and 2020. Key initiatives, thought organisations like Agritech NZ and Callaghan Innovation, are building significant Government and international support to further capitalise and develop technologies in this sector. It is an exciting time. It is also an important opportunity to create real solutions and improve productivity within the food and fibre sector.

In total, over 2.7 Zettabytes of data exists in our digital universe, with 90% of it created within the last two years. Next year we will generate 1.7 megabytes per person per second. Less than 0.5% of the available data is being analysed.

The New Zealand primary sector is also rapidly accumulating data. Remote sensors are in our fields, GPS units track our vehicles, UAVs and satellites provide imagery data and electronic tags are starting to capture animal biometrics. Smart companies are using this data to solve real-world issues.

5 key discussions at MobileTECH Ag 2020:

  1. What are the key digital technology trends and opportunities for the sector?
  2. How are technologies and innovations are being adopted within agricultural, horticultural and forestry companies?
  3. Can we learn from recent successful case studies between technology developers and industry producers.
  4. Is data ownership, transparency, collection, use and security a major issue moving forward?
  5. As digital technologies transform the industry, how do we integrate the next generation of producers and better engage the existing managers?


Registrations are Open

Registrations are now live and we look forward to another big event in 2020. Special Super Early Bird Rates are available up to Friday 18 Dec 2019. We also have group discounts a new small farmer/producer rate.



Apr 07 - Apr 08
12:00 am - 11:59 pm
Event Category:




Distinction Rotorua Hotel
390 Fenton Street
Rotorua, 3010 New Zealand
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